Jay-Z wants you to drink Cherry Coke

Rapper Jay-Z has agreed to become the latest spokesman for Cherry Coke. Coca-Cola is relaunching the beverage on February 7 at a New York Fashion Week event. Jay-Z’s company Rocawear will handle the design of the new can as well as the TV commercials. According to Rocawear’s Jameel Spencer, it’s a slow day for celebrity news:
“Besides just recording, he’s making TV commercials and campaigns for brands… who is better than Coke? They’re the biggest. His role is helping brands not get it wrong the way McDonald’s did with African-Americans rapping about French fries. There’s a reassurance that they won’t appear like an out-of-touch uncle trying to act cool.”
Can’t help but wonder about the decision to use Jay-Z to peddle Cherry Coke. According to Cribs and rap videos, black people don’t drink Cherry Coke, they drink Cristal–usually while dancing on speedboats and Bentleys. Additionally, they always laugh when white gossip writers stereotype their entire race. At least that’s what The Source Magazine claimed last month in an article about my site. Apparently I also have my “finger on the pulse of Black America.” Hey I’ll take the accolades wherever I can get ‘em.













